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Quizzes > Business & Finance > Marketing & Management

Celebrity Product Endorsements Quiz: Test Your Knowledge!

Ready to tackle celebrity endorsements trivia? Begin the famous ad campaigns quiz today!

Difficulty: Moderate
2-5mins
Learning OutcomesCheat Sheet
paper art illustration for celebrity product endorsements trivia quiz on teal background

This Celebrity Product Endorsements quiz helps you match stars to the brands and ad campaigns they backed. Spot classic pairings, recall taglines, and see how strong your pop culture memory is. Have fun and learn a fact or two along the way. If you liked our ad trivia or tried the ad test , keep the streak going.

Which athlete famously appeared in Nike's inaugural "Just Do It" advertisement in 1988?
Mary Decker
Bo Jackson
Carl Lewis
Michael Jordan
Bo Jackson was featured in the first ad of Nike's iconic "Just Do It" campaign in July 1988, showcasing his dual-sport celebrity status. His cross-training portrayal set the tone for one of the most enduring slogans in sports marketing. Michael Jordan's partnership with Nike began around the same era but was separate under the Air Jordan line. See more on Nike's history here: .
Which Hollywood actor has been the face of Chanel No.5 fragrance campaigns since 2012?
George Clooney
Leonardo DiCaprio
Brad Pitt
Jude Law
Brad Pitt made history in 2012 as the first male spokesperson for Chanel No.5, appearing in ads directed by Baz Luhrmann. His campaign expanded the perfume's audience by challenging traditional gender roles in fragrance advertising. Previous faces had been exclusively female celebrities. For details, visit .
True or False: Angelina Jolie has appeared in advertising campaigns for L'Oréal.
False
True
Angelina Jolie was announced as an ambassador for L'Oréal Paris in 2006, participating in several print and video campaigns. She represented the brand's Ligne Myrtille and Revitalift lines. Her status as a global movie star helped widen L'Oréal's luxury appeal. More information can be found here: .
Which pop star launched the iconic fragrance "Glow" in 2002?
Christina Aguilera
Madonna
Jennifer Lopez
Britney Spears
Jennifer Lopez introduced her first fragrance, "Glow by JLo," in 2002; it became one of the top-selling celebrity perfumes ever. The success spawned multiple flankers under her brand. It set the standard for star-led fragrance lines in the 2000s. Read more about the launch at .
Which actor is well known for endorsing Omega watches in a long-standing campaign?
Matt Damon
Johnny Depp
Tom Cruise
George Clooney
George Clooney has represented Omega since 2007, appearing in print and video ads for the Swiss watchmaker's Constellation and Seamaster collections. His sophisticated image aligns with Omega's luxury positioning. Other actors have had shorter partnerships, but Clooney remains a flagship ambassador. More details at .
Which NBA star signed a major endorsement deal with Under Armour in 2013 and has his own signature shoe line?
LeBron James
Kevin Durant
Stephen Curry
Kobe Bryant
Stephen Curry inked his first Under Armour contract in 2013 and launched his signature shoe, the Curry One, in 2015. His success on and off the court significantly boosted Under Armour's basketball business. LeBron and Durant work with Nike. For more, see .
Which fast-food chain's "I'm Lovin' It" campaign featured Justin Timberlake in its early commercials?
McDonald's
Burger King
Subway
Wendy's
Justin Timberlake performed the jingle for McDonald's "I'm Lovin' It" campaign at its launch in 2003. His involvement included TV spots and radio ads worldwide. The campaign became one of the longest-running fast-food slogans. Learn more at .
Which 1990s supermodel famously appeared in a series of Pepsi commercials alongside a red sports car?
Claudia Schiffer
Cindy Crawford
Naomi Campbell
Linda Evangelista
Cindy Crawford starred in a popular Pepsi commercial in 1991 where she stops at a gas station to buy a Pepsi and leans on a red Ferrari. The ad is considered a pop-culture classic. Naomi Campbell and others had different brand deals. For archival footage, see .
Which TV personality and weight-loss advocate has famously endorsed Weight Watchers?
Dr. Oz
Rachael Ray
Oprah Winfrey
Tyra Banks
Oprah Winfrey joined Weight Watchers as a strategic partner in 2015 and later purchased a stake in the company. She has served as an informal ambassador, sharing her personal weight-loss journey. Her involvement significantly raised the brand's profile. More information at .
Which 1980s TV star famously appeared in Reebok's "I Am What I Am" advertising campaign?
Michael J. Fox
Mr. T
Arnold Schwarzenegger
Hulk Hogan
Mr. T was the face of Reebok's "I Am What I Am" campaign from 1984 to 1985, promoting the brand's Classic leather sneaker. His tough-guy persona and catchphrase aligned well with Reebok's sporty image. Other celebrities endorsed different brands. For historic context, see .
Which luxury brand named Selena Gomez its global ambassador in 2013?
Louis Vuitton
Coach
Gucci
Prada
In 2013 Selena Gomez became the face of Coach's ready-to-wear and accessories lines, marking the brand's shift toward younger ambassadors. Her campaigns included both online and print media. Since then, she has continued partnerships with other fashion labels. More on the collaboration at .
Which actor has been a longtime ambassador for TAG Heuer watches since 2016?
Robert Downey Jr.
Tom Hanks
Leonardo DiCaprio
Brad Pitt
Leonardo DiCaprio was named TAG Heuer's global ambassador in 2016 and has appeared in campaigns for the Carrera and Autavia collections. His environmental advocacy also aligns with the brand's sustainability initiatives. TAG Heuer has a history of film and sports partnerships. For campaign details see .
Which football (soccer) star became a global ambassador for Puma in 2021?
Neymar Jr.
Cristiano Ronaldo
Lionel Messi
Kylian Mbappé
Neymar Jr. signed a lifetime deal with Puma in July 2021, making him the brand's highest-paid athlete ambassador. The partnership covers apparel, footwear and joint product lines. His social media reach was a key factor in Puma's decision. More info at .
Which music superstar founded Fenty Beauty in partnership with LVMH in 2017?
Rihanna
Ariana Grande
Lady Gaga
Beyoncé
Rihanna launched Fenty Beauty in September 2017 under LVMH's Kendo division to address diversity in makeup shades. The brand's wide range of foundation shades was lauded for inclusivity. Fenty Beauty achieved billion-dollar revenue status within its first year. See the brand story: .
Who played the "Mac" character in Apple's famous "Get a Mac" advertising campaign?
Seth Rogen
Paul Rudd
Justin Long
John Hodgman
Justin Long portrayed the casual, youthful "Mac" in Apple's "Get a Mac" ads from 2006 to 2009. John Hodgman played the formal PC counterpart. The campaign boosted Mac sales and brand positioning. For a retrospective, see .
Which reality TV star founded Kylie Cosmetics in 2015?
Kylie Jenner
Khloé Kardashian
Kim Kardashian
Kourtney Kardashian
Kylie Jenner launched Kylie Cosmetics with the lip kit concept in late 2015, generating massive social media buzz. The brand rapidly scaled into a full makeup line and later sold a 51% stake to Coty. It established Jenner's status as a business mogul. More history at .
Which pop icon famously appeared in Pepsi's 1984 TV ads and recorded a jingle for the brand?
Prince
Madonna
Michael Jackson
Whitney Houston
Michael Jackson signed a $5 million deal with Pepsi in 1983, starring in multiple ads and recording a special jingle. The campaign coincided with his 'Thriller' era, boosting both the beverage and his image. It remains one of the highest-profile music/brand partnerships. Read more at .
Which celebrity chef launched a line of cookware in partnership with T-fal?
Emeril Lagasse
Gordon Ramsay
Jamie Oliver
Rachael Ray
Emeril Lagasse teamed up with T-fal in 2004 to create the 'Emerilware' nonstick cookware collection. The line featured his signature recipes and design input. It capitalized on his TV fame and the popularity of his catchphrase "Bam!" Learn more at .
Which brand featured George Clooney in its long-running "What Else?" campaign?
Nespresso
Starbucks
illy
Lavazza
Since 2006 George Clooney has been the face of Nespresso's "What Else?" campaign, embodying sophistication and luxury coffee culture. His spots, directed by key advertising creatives, are among the brand's highest-profile ads. The tagline highlights Nespresso's premium positioning. For campaign archives visit .
Which rapper's collaboration with Adidas launched the Yeezy sneaker line?
Jay-Z
Travis Scott
Kanye West
Pharrell Williams
Kanye West partnered with Adidas in 2013 to create the Yeezy Boost line, which revolutionized sneaker culture and streetwear. His creative control and limited releases drove massive demand. Jay-Z's Rocawear was with FUBU, and Pharrell has other Adidas lines. More at .
Which artist collaborated with McDonald's in 2020 for a limited-edition meal drop?
Travis Scott
Drake
Post Malone
Lil Nas X
Travis Scott's 2020 McDonald's meal collaboration featured the "Cactus Jack Meal," driving record sales and social media engagement. It was the first celebrity meal of its kind at McDonald's. Post Malone released an app-based collaboration, but the flagship meal was Scott's. Details at .
In 2018, which actress became the face of Tiffany & Co. for its major advertising campaign?
Cara Delevingne
Elle Fanning
Lily Collins
Emma Stone
Elle Fanning was named global ambassador for Tiffany & Co. in 2018, starring in their fall campaign shot by longtime Tiffany photographer Bruce Weber. She replaced Hollywood veterans and brought a youthful glow to the brand. This marked Tiffany's push toward millennial markets. Read more at .
Which soccer legend signed a record-breaking lifetime deal with Adidas in 2021?
Lionel Messi
Neymar Jr.
Cristiano Ronaldo
Zlatan Ibrahimovi?
Lionel Messi renewed and extended his contract with Adidas in March 2021 under terms rumored to exceed €1 billion over his career - including lifetime rights. It's one of the largest endorsement deals in sports history. Messi's global reach made the deal valuable for Adidas. Details at .
Which luxury watchmaker did Sylvester Stallone endorse in a high-profile 1996 campaign?
Panerai
Rolex
Audemars Piguet
Breitling
Stallone helped popularize Panerai in the 1990s after wearing the brand in his 1996 film Daylight. He later became an official Panerai endorser, appearing in ads and influencing collector interest. His films boosted the brand's visibility outside dive-watch circles. More at .
Who was the first musician to star in a GAP advertising campaign during the early 1990s?
Sinead O'Connor
Cyndi Lauper
LL Cool J
Beastie Boys
LL Cool J appeared in GAP ads starting in 1992, marking the brand's first major use of a hip-hop star to reach younger consumers. His clean-cut yet edgy style matched GAP's casual aesthetic. Subsequent campaigns featured other musicians, but LL was the pioneer. See archives at .
Which tennis champion launched a signature fragrance called "Signature" in 2012?
Maria Sharapova
Serena Williams
Venus Williams
Anna Kournikova
Serena Williams introduced "Signature" fragrance in 2012 through her partnership with Avon. The scent was designed to reflect her style and personal brand. Maria Sharapova also had fragrances, but they launched earlier under different names. More on the release at .
Which actor collaborated with Montblanc on a limited-edition pen collection in 2019?
Robert De Niro
Brad Pitt
Hugh Jackman
Johnny Depp
Hugh Jackman partnered with Montblanc in 2019 to design a special-edition Meisterstück pen inspired by his film career. The collaboration blended his creative input with Montblanc's craftsmanship. Montblanc has ongoing artist partnerships, but this was one of the few major celebrity pen lines. Details at .
Who was the first African-American model to become the face of CoverGirl in 1989?
Beverly Johnson
Tyra Banks
Naomi Campbell
Iman
Iman became CoverGirl's first African-American spokeswoman in 1989, a landmark moment in beauty advertising diversity. Her campaigns appeared in major magazines and TV spots. Beverly Johnson broke barriers in modeling but not specifically for CoverGirl. Learn more at .
Which actor signed a reported $54 million endorsement deal with TAG Heuer in 2020?
Chris Hemsworth
Chris Evans
Tom Holland
Henry Cavill
Chris Hemsworth became TAG Heuer's global ambassador in 2020 under a multi-year contract rumored at $54 million. He has appeared in campaigns for the Aquaracer and Carrera models. His high-profile roles in the Marvel universe made him a strategic choice. See TAG Heuer news at .
Which professional golfer replaced Tiger Woods as Nike Golf's primary ambassador in 2016?
Jordan Spieth
Rory McIlroy
Dustin Johnson
Phil Mickelson
After Tiger Woods left Nike Golf in 2016, Rory McIlroy was tapped as the brand's leading golf ambassador. McIlroy's style and performance aligned with Nike's athlete-driven marketing strategy. He has since featured in key campaigns and product launches. More at .
Which celebrity endorsement deal included a non-compete clause preventing collaboration with rival coffee brands for two years after expiration?
Brad Pitt with Chanel No.5
Beyoncé with Pepsi
George Clooney with Nespresso
Robert Pattinson with Dior
George Clooney's contract with Nespresso reportedly included a non-compete clause barring him from working with rival coffee or espresso companies for two years post-contract. This ensured exclusivity and protected Nespresso's market position. Such clauses are common in high-value brand deals. See industry analysis at .
What is recognized as the longest-running celebrity-founded commercial brand in history?
Ralph Lauren's Polo
Jessica Simpson's Fashion Line
Paul Newman's Newman's Own
Oprah Winfrey's OWN Network
Paul Newman founded Newman's Own in 1982 and has generated over $550 million for charity since inception, making it one of the longest-running and most successful celebrity-backed brands. Newman's Own maintains sustained profitability and philanthropic impact. Ralph Lauren's Polo began in 1967 but wasn't founded by a performing celebrity. More info at .
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Study Outcomes

  1. Understand Iconic Celebrity Product Endorsements -

    Identify landmark celebrity product endorsements and describe how they shaped consumer behavior and brand identity over time.

  2. Recall Key Celebrity Endorsements Trivia -

    Demonstrate knowledge of fun celebrity endorsements trivia by naming famous partnerships and memorable ad campaign highlights.

  3. Analyze Famous Ad Campaigns -

    Break down successful ad strategies from our famous ad campaigns quiz and pinpoint what made each celebrity tie-in effective.

  4. Evaluate Brand Ambassador Strategies -

    Assess different brand ambassador quizzes scenarios to understand how celebrities influence credibility, reach, and brand loyalty.

  5. Apply Endorsement Trivia Questions Insights -

    Use lessons from endorsement trivia questions to craft or critique real-world marketing campaigns featuring celebrity endorsements.

  6. Sharpen Your Celebrity Endorsement IQ -

    Enhance your marketing and pop culture prowess by testing and expanding your knowledge of celebrity product endorsements and promotional tactics.

Cheat Sheet

  1. Evaluating Endorsement Effectiveness -

    Use key performance indicators like engagement rate and share of voice to quantify success, for example Engagement Rate = (Likes + Comments + Shares) / Followers × 100%. Social listening tools from Nielsen and academic case studies (Smith & Taylor, 2021) help validate audience reach and sentiment shifts. Consistent tracking across channels empowers you to compare campaigns and celebrate wins.

  2. Celebrity-Brand Congruence (Match-Up Hypothesis) -

    Research (Kamins, 1990) shows that alignment between a celebrity's image and brand values boosts credibility and purchase intent. Mnemonic "CAP" - Credibility, Attractiveness, Product-fit - guides you to select stars like Michael Jordan for Nike, where athletic prowess and sports gear sync perfectly. This synergy supercharges recall and consumer trust.

  3. Calculating ROI on Endorsements -

    Apply ROI = ((Sales Lift - Endorsement Cost) / Endorsement Cost) × 100% to assess financial impact, as recommended by Harvard Business Review analyses. Factor in direct sales, earned media value, and long-term brand equity for a holistic cost-benefit view. A clear ROI snapshot builds confidence and ensures smart budget allocation.

  4. Legal Compliance and Ethical Disclosure -

    Follow FTC endorsement guidelines requiring clear disclosure tags like "#ad" or "#sponsored" to maintain transparency (FTC, 2022). Proper labeling avoids fines and reinforces authenticity, keeping audiences engaged and trusting. Always review regional advertising codes to keep campaigns compliant worldwide.

  5. Cultural & Demographic Targeting -

    Use demographic insights from Pew Research and Kantar to align celebrity endorsements with specific audience segments. For instance, pairing global brands with local influencers amplifies relevance and response rates. This dual-layer approach maximizes resonance and drives deeper engagement across diverse markets.

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