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Quizzes > Lifestyle & Hobbies

Chocolate Bar Slogans Quiz: Can You Match the Taglines?

Quick, free chocolate slogans quiz to test your knowledge. Instant results.

Editorial: Review CompletedCreated By: Karlina AlberiUpdated Aug 24, 2025
Difficulty: Moderate
2-5mins
Learning OutcomesCheat Sheet
Paper art chocolate bars and slogan cards on coral background for quiz matching iconic candy bar slogans

This quiz helps you match famous chocolate taglines to their brands, from crunch bars to classics. Test what you remember, learn a few fun facts, and see where the ads still stick. When you finish, try our brand slogans quiz or the advertising slogans quiz; fans of candy lore can also enjoy willy wonka trivia.

Which candy bar is known for the slogan "You're not you when you're hungry."?
KitKat
Twix
Snickers
Hershey's
The slogan "You're not you when you're hungry." has been the iconic tagline for Snickers since 2010, portraying how hunger can change a person's behavior until they eat a Snickers bar. The campaign has featured numerous celebrity appearances to highlight this message. It remains one of the most recognizable chocolate advertising campaigns in the world.
Which chocolate brand uses the tagline "Have a break, have a KitKat."?
Mars
Twix
Ferrero Rocher
KitKat
"Have a break, have a KitKat" was introduced in 1958 and has been KitKat's famous slogan ever since. It encourages consumers to pause their day and enjoy the chocolate bar's crisp wafer layers. The simplicity of the message helped it become one of the most enduring advertising taglines.
Which brand's slogan is "Melts in your mouth, not in your hand."?
Dove
M&M's
Reese's
Cadbury
"Melts in your mouth, not in your hand" has been M&M's signature slogan since it was coined in 1954. It highlights the candy's hard sugar shell that keeps the chocolate inside from melting on your fingers. This tagline has cemented M&M's as a convenient, mess-free treat.
Which chocolate bar introduced the slogan "A Mars a day helps you work, rest and play."?
Snickers
Mars
Twix
Milky Way
Mars launched the slogan "A Mars a day helps you work, rest and play" in the 1930s to emphasize the energy boost the bar could provide. It was one of the earliest examples of positioning chocolate as a functional snack. The tagline remained in use for several decades and helped build Mars' reputation worldwide.
Which peanut butter cup's slogan is "Two great tastes that taste great together."?
Mounds
Hershey's
Reese's
Butterfinger
Reese's popularized the slogan "Two great tastes that taste great together" in the 1970s to celebrate the combination of chocolate and peanut butter. It underscores the complementary flavor pairing at the heart of Reese's Peanut Butter Cups. This slogan remains central to the brand's identity.
Which brand's slogan is "A glass and a half full of joy."?
Lindt
Ferrero Rocher
Cadbury Dairy Milk
Milka
Cadbury Dairy Milk introduced "A glass and a half full of joy" in the 1920s, referring to the high milk content in each bar. This slogan emphasizes the creamy richness that differentiates Dairy Milk from other chocolates. It has long been a beloved tagline for the brand.
Which candy bar's slogan is "Feed your fun."?
KitKat
Snickers
Milky Way
Twix
Twix launched the tagline "Feed your fun" in 2011 to showcase the playful, sharing nature of its twin-bar format. The slogan highlights the brand's youthful, adventurous spirit. It has been used in global marketing campaigns ever since.
Which luxury chocolate is promoted by the slogan "Choose Pleasure."?
Ferrero Rocher
Lindt
Hershey's
Dove
Dove (known as Galaxy in some markets) adopted "Choose Pleasure" to emphasize its smooth, indulgent texture. The slogan encourages consumers to take a moment and savor the chocolate's creamy experience. It underscores Dove's positioning as a premium brand.
Which Swiss chocolatier uses the slogan "Swiss luxury since 1845."?
Cailler
Toblerone
Lindt
Milka
Lindt was founded in 1845 in Zurich and uses the tagline "Swiss luxury since 1845" to highlight its long heritage in crafting premium chocolate. The slogan underscores Lindt's position as one of Switzerland's foremost chocolatiers. It evokes quality, craftsmanship, and tradition.
Which triangular chocolate brand invites you to "Get closer."?
Milka
Mars
Nestlé KitKat
Toblerone
Toblerone's slogan "Get closer" plays on its unique triangular shape and Swiss mountain heritage. The brand encourages consumers to move closer to the product's iconic peaks and valleys, symbolizing discovery. It reinforces Toblerone's distinctive form and premium positioning.
Which chocolate bar's slogan is "Make good things happen."?
Mars
Cadbury Dairy Milk
Hershey's
Nestlé
Cadbury refreshed its branding with the tagline "Make good things happen" to emphasize moments of kindness and sharing. This modern slogan builds upon Cadbury's long heritage while promoting positivity. It is used globally across various Dairy Milk product lines.
Which premium chocolate advertises itself with "A delicious moment of pleasure."?
Ghirardelli
Ferrero Rocher
Lindt Excellence
Milka
Ferrero Rocher's slogan "A delicious moment of pleasure" highlights the indulgent experience of its hazelnut-filled chocolates. The brand positions itself as a premium gift and special-occasion treat. This tagline conveys luxury, taste, and elegance.
Which bar uses the slogan "Comfort in every bite."?
Twix
Reese's
Crunch
Milky Way
Milky Way's tagline "Comfort in every bite" emphasizes its soft nougat center and caramel layer covered in milk chocolate. It positions the bar as an indulgent treat that provides a satisfying, comforting experience. The slogan has been used in various campaigns since the early 2000s.
Which American chocolate slogan is "Every kiss begins with Hers."?
Whitman's
Godiva
Russell Stover
Hershey's
"Every kiss begins with Hers." is a long-standing slogan for Hershey's Kisses, playing on the word "Hers." to link affection and the brand. It emphasizes sharing and gifting as part of the product's identity. The tagline has become synonymous with the foil-wrapped treats.
Which chocolate's slogan is "Chocolate is our passion."?
Lindt
Ghirardelli
Cadbury
Milka
Ghirardelli, founded in San Francisco in 1852, uses "Chocolate is our passion" to highlight its dedication to artisanal chocolate making. The slogan underlines the brand's focus on quality, flavor development, and craftsmanship. It is a central element of Ghirardelli's marketing.
Which chocolate bar's slogan refers to two tastes dancing together, featuring chocolate and caramel layers?
None of the above
Mars
Twix
3 Musketeers
None of the above: No major chocolate bar specifically uses a slogan about two tastes dancing together referring to chocolate and caramel layers. Twix is known for "Feed your fun," Mars for "A Mars a day...," and 3 Musketeers for light nougat, but none match that description. This question tests familiarity with taglines versus product descriptions.
Which UK chocolate bar uses the slogan "Get that honey crunch feeling."?
Wispa
Flake
Twirl
Crunchie
Cadbury's Crunchie bar, made with honeycomb toffee coated in chocolate, is promoted with the slogan "Get that honey crunch feeling." This highlights the distinctive texture of the honeycomb center. It's one of Crunchie's most recognized taglines in the UK.
Which brand's slogan is "Nothing is like a Flake."?
Twirl
Crunchie
Cadbury Flake
Wispa
Cadbury Flake has used the slogan "Nothing is like a Flake" to emphasize its unique crumbly texture. The bar consists of thin, curled chocolate layers that are exclusive to Flake. The tagline underscores that no other product offers the same eating experience.
Which chocolate advertises itself with the slogan "Get the bubbles."?
Aero
Dove
Milka
Galaxy
Nestlé Aero uses "Get the bubbles" to draw attention to its aerated chocolate, which contains hundreds of tiny air pockets. This unique texture was first introduced in 1935 and the slogan has become synonymous with the brand's sensory experience.
Which bar's slogan is "Take a moment to smooth things over."?
Galaxy
Cadbury
Milky Way
Hershey's
Galaxy (branded as Dove in some regions) uses the tagline "Take a moment to smooth things over," highlighting its silky smooth chocolate texture. The slogan positions the bar as a comforting, luxurious treat to pause and enjoy. It has been central to Galaxy's marketing since the early 2000s.
Which peanut butter cup's slogan states "There's no wrong way to eat a Reese's."?
Reese's
Mr. Goodbar
Crunch
Skor
In 2003, Reese's launched the playful tagline "There's no wrong way to eat a Reese's" to highlight the versatile ways consumers enjoy their peanut butter cups. It reinforced the product's fun and shareable nature. The slogan remains a memorable part of Reese's marketing identity.
Which brand's slogan is "Get the sensation." for its mint patty covered in dark chocolate?
Mentos
Tic Tac
After Eight
York Peppermint Pattie
York Peppermint Pattie's long-running slogan "Get the sensation" refers to the cool peppermint filling enveloped in dark chocolate. Introduced in the 1950s, it emphasizes the brand's signature refreshing quality. This tagline has defined York's market positioning ever since.
Which light aerated chocolate uses the slogan "The lighter way to enjoy chocolate."?
Twix
Mars
Maltesers
KitKat
Maltesers, featuring honey-comb-like malt centers, uses the slogan "The lighter way to enjoy chocolate" to highlight its lower calorie and airy texture compared to solid bars. It positions the product as a guilt-reduced treat. The tagline has been central to Maltesers' brand messaging since the 1970s.
What is the English translation of KitKat's Japanese slogan "Kitto Kattsu"?
Surely win
Taste the moment
Crisp and chocolate
Have a break
KitKat's Japanese play on words "Kitto Kattsu" sounds like the English name but literally translates to "surely win," making the bar a popular good luck gift for students. The pun has driven unique marketing campaigns around exam season in Japan. This dual-meaning slogan showcases clever linguistic branding.
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Study Outcomes

  1. Recall Iconic Chocolate Slogans -

    Memorize and recognize classic chocolate slogans used by leading brands, from Snickers to Milky Way, enhancing your recall of famous taglines.

  2. Match Taglines to Brands -

    Connect each slogan about chocolate with its correct candy bar brand, reinforcing your ability to pair iconic phrases with Snickers, Twix, Hershey, and more.

  3. Identify Snickers Candy Bar Slogan -

    Demonstrate your knowledge of the Snickers candy bar slogan by selecting "You're Not You When You're Hungry" under quiz conditions.

  4. Differentiate Hershey Chocolate Slogan -

    Distinguish the simple yet memorable Hershey chocolate slogan from other candy bar taglines for improved brand differentiation skills.

  5. Analyze Brand Messaging Techniques -

    Examine how slogans about chocolate convey brand personality and consumer value, offering insight into effective marketing strategies.

  6. Challenge Your Brand Recognition -

    Test and strengthen your memory of candy bar slogans in an engaging quiz format, making it fun to assess your chocolate branding knowledge.

Cheat Sheet

  1. Slogan Origins & Evolution -

    Trace the genesis of iconic chocolate slogans - like the original Hershey chocolate slogan "The Great American Chocolate Bar" in 1900, the snickers candy bar slogan "You're Not You When You're Hungry" launched in 2010, and the milky way candy bar slogan "The Original Chocolate Malted" introduced in 1934 (The Hershey Company archives; Journal of Brand History, 2018). Charting first-use dates alongside brand milestones helps anchor each tagline in its historical context. A simple color-coded timeline can visually reinforce when each slogan debuted.

  2. Rhetorical Devices in Chocolate Slogans -

    Analyze the power of language in slogans about chocolate: alliteration in the twix candy bar slogan "Pick a Side," metaphor and persona shifts in Snickers' "You're Not You When You're Hungry," and mnemonic rhyme in "The Original Chocolate Malted" (University of Chicago Rhetorical Studies; Advertising Research Foundation, 2019). Recognizing these devices enables quicker recall and deeper appreciation of each tagline's craft. Try underlining repeated sounds or vivid imagery in practice sentences.

  3. Mnemonic Techniques for Easy Recall -

    Use memory aids like the acronym HSTMM (Hershey, Snickers, Twix, Milky Way, Mounds) or a mental "Chocolate Shop" palace where each brand sits on its own shelf (Journal of Memory and Cognition, 2020). Associative visuals - like picturing a Snickers bar morphing when you're hungry - cement the snickers candy bar slogan in your mind. Linking slogans to vivid, personal imagery boosts retention dramatically.

  4. Psychological Drivers in Iconic Taglines -

    Understand consumer psychology behind key slogans: hunger relief and humor in Snickers' "You're Not You When You're Hungry," choice appeal in the twix candy bar slogan "Pick a Side," and aspiration messaging in the milky way candy bar slogan "The Original Chocolate Malted" (Journal of Consumer Psychology, 2021; Nielsen Consumer Insights, 2022). Identifying these triggers helps you predict brand messaging strategies and recall slogans more intuitively. Reflect on your own emotional reactions to each tagline.

  5. Active Recall & Spaced Repetition Strategies -

    Implement flashcards and the Leitner system for the hershey chocolate slogan and other taglines, reviewing each card at expanding intervals to combat the forgetting curve (Ebbinghaus, 1885; Journal of Experimental Psychology: General, 2017). Self-test by matching slogans about chocolate with their brands in timed drills to gauge retention under pressure. Regularly revisiting material through active recall cements knowledge for long-term mastery.

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