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Quizzes > Business & Finance

Who Owns the Quicker Picker Upper Slogan?

Quick, fun slogan trivia to test your ad smarts. Instant results.

Editorial: Review CompletedCreated By: Debt Free DivasUpdated Aug 25, 2025
Difficulty: Moderate
2-5mins
Learning OutcomesCheat Sheet
Paper art quiz featuring advertising slogans with Quicker Picker Upper and iconic brand phrases on a sky blue background

This quiz helps you identify the brand behind the 'Quicker Picker Upper' and match other classic taglines. Check your recall, learn a quick fact, and then try our slogan quiz for a broader mix or take an advertising slogans quiz to see how deep your ad knowledge goes. Try a food slogans quiz next.

Which product uses the slogan 'The Quicker Picker Upper'?
Bounty
Clorox
Viva
Charmin
The slogan 'The Quicker Picker Upper' has been famously used by Bounty paper towels since the 1970s to market their superior absorbency and convenience. Bounty's advertising highlights its quick and effective spill cleaning compared to competitor brands. The phrase has become so synonymous with Bounty that many consumers immediately associate it with the product. .
Which brand's famous slogan is 'Just Do It'?
Adidas
Puma
Nike
Reebok
The slogan 'Just Do It' was introduced by Nike in 1988 and has become one of the most recognizable taglines in advertising history. It was created to empower and motivate consumers to take action and push their limits. The phrase remains central to Nike's brand identity and is featured across its marketing and product lines. .
Which fast-food chain uses the slogan 'Finger Lickin' Good'?
Church's Chicken
Popeyes
Chick-fil-A
KFC
KFC has used 'Finger Lickin' Good' as its slogan since the 1950s to emphasize the delicious, hands-on enjoyment of its fried chicken. This tagline became a core part of KFC's branding worldwide. Though the company paused its use during health advisories, it remains one of the most enduring fast-food slogans. .
Which company greets customers with 'I'm Lovin' It'?
Burger King
Taco Bell
McDonald's
Wendy's
McDonald's launched 'I'm Lovin' It' in 2003 as a global campaign to unite its brand voice across different markets. The catchy jingle and positive message aimed to cultivate an emotional connection with customers. It remains one of the longest-running slogans in fast-food history. .
Which beauty brand uses the slogan 'Because You're Worth It'?
Maybelline
CoverGirl
L'Oréal
Revlon
L'Oréal first introduced 'Because You're Worth It' in 1973 to empower women and affirm self-worth. It was one of the first beauty slogans to focus on personal confidence rather than product features alone. This message has helped L'Oréal become one of the world's leading cosmetics brands. .
Which automaker is known by the slogan 'The Ultimate Driving Machine'?
Lexus
Mercedes-Benz
Audi
BMW
BMW has used 'The Ultimate Driving Machine' since the 1970s to emphasize its focus on performance and driving experience. This slogan differentiates BMW from luxury brands by underscoring sportiness rather than just comfort. It remains a central part of BMW's global marketing. .
Which fast-food chain used the slogan 'Have It Your Way'?
Sonic
Wendy's
McDonald's
Burger King
Burger King introduced 'Have It Your Way' in 1974 to highlight its customization options, setting it apart from competitors. The slogan remained in use for decades, reinforcing Burger King's brand promise of personalization. It resonated with customers seeking more control over their orders. .
Which snack brand asks 'Betcha Can't Eat Just One'?
Lay's
Ruffles
Doritos
Pringles
Lay's introduced 'Betcha Can't Eat Just One' in the 1960s to highlight the addictive taste of its potato chips. The slogan played on customers' tendency to overindulge and helped boost Lay's market share. It became one of the most enduring snack food taglines. .
Which candy brand uses the slogan 'Melts in your mouth, not in your hands'?
Starburst
Reese's
Skittles
M&M's
M&M's introduced 'Melts in your mouth, not in your hands' in 1954 to emphasize the candy's hard shell that prevents messy melting. This clever tagline underscored a unique product feature and boosted brand recognition. It remains one of the most famous candy slogans. .
Which brand is known for the slogan 'Taste the Rainbow'?
Jolly Rancher
M&M's
Skittles
Starburst
Skittles launched 'Taste the Rainbow' in the 1990s to highlight the variety of fruit flavors and bright colors in its candy. The slogan invites consumers to experience all the flavors represented by the colors of the rainbow. It remains central to Skittles marketing and packaging. .
Which tech company used the slogan 'Think Different'?
Microsoft
Apple
IBM
HP
Apple launched 'Think Different' in 1997 as part of its comeback strategy, positioning the company as a champion of creativity and innovation. The slogan celebrated nonconformists and aligned Apple with groundbreaking thinkers. It resonated deeply with the brand's design-focused audience. .
Which telecom company popularized 'Can You Hear Me Now?' in its ads?
T-Mobile
Verizon
Sprint
AT&T
Verizon introduced 'Can You Hear Me Now?' in 2002 to emphasize its superior network coverage. The campaign featured a roaming tester known as the 'Test Man.' It successfully reinforced Verizon's reputation for reliable service. .
Which diamond company coined the slogan 'A Diamond Is Forever'?
Swarovski
Tiffany & Co.
De Beers
Zales
De Beers introduced 'A Diamond Is Forever' in 1948 to establish diamonds as the ultimate symbol of enduring love. This slogan transformed the diamond industry and encouraged generations to view diamond rings as essential engagement gifts. It has been acclaimed as one of the greatest advertising slogans of the 20th century. .
What theme park is known as 'The Happiest Place on Earth'?
Six Flags
Disneyland
SeaWorld
Universal Studios
Disneyland adopted 'The Happiest Place on Earth' when it opened in 1955 to capture the magic and joy of its attractions. The slogan emphasizes Disneyland's reputation for family-friendly fun. It has since become synonymous with the Disney parks worldwide. .
Which coffee brand says 'Good to the Last Drop'?
Maxwell House
Nescafé
Starbucks
Folgers
Maxwell House has used 'Good to the Last Drop' since the early 20th century to emphasize consistent flavor and quality in every cup. The slogan was inspired by a satisfied customer's comment in 1917. It remains one of the oldest surviving advertising taglines in the food and beverage industry. .
Which car rental company uses the slogan 'We Try Harder'?
Hertz
Avis
Enterprise
National
Avis launched 'We Try Harder' in 1962 as an admission of being second in market share to Hertz, turning it into a strength. The honest tagline conveyed dedication to customer service. It helped Avis improve its brand perception and customer loyalty. .
Which cosmetics brand is behind 'Maybe she's born with it. Maybe it's Maybelline'?
Maybelline
CoverGirl
Estée Lauder
Revlon
Maybelline introduced 'Maybe she's born with it. Maybe it's Maybelline' in 1991 to suggest that its cosmetics can enhance natural beauty. The catchy rhyme and playful tone resonated with consumers. It became one of the most famous beauty slogans globally. .
Which battery brand's ads feature the slogan 'Keeps Going and Going and Going'?
Energizer
Panasonic
Rayovac
Duracell
Energizer introduced 'Keeps Going and Going and Going' in 1988 along with the Energizer Bunny to emphasize its batteries' long-lasting power. The campaign successfully differentiated Energizer from competitors. The pink bunny mascot became one of the most enduring symbols in advertising. .
Which cereal brand is known as the 'Breakfast of Champions'?
Corn Flakes
Cheerios
Wheaties
Raisin Bran
Wheaties adopted 'The Breakfast of Champions' in the 1930s by featuring famous athletes on its boxes, linking the cereal to peak performance. This slogan helped cement Wheaties' identity as a sports-oriented brand. It remains one of the longest-running taglines in the food industry. .
Which conglomerate used 'Imagination at Work' as its corporate slogan?
ABB
Siemens
Honeywell
General Electric
General Electric adopted 'Imagination at Work' in 2003 to showcase its focus on innovation across various industries. The slogan underscored GE's commitment to using creativity and technology to solve global challenges. It aligned with GE's evolution from an industrial manufacturer to a diversified technology company. .
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Study Outcomes

  1. Understand Slogan Origins -

    Learn the history and marketing strategy behind the slogan the quicker picker upper and other iconic advertising slogans to appreciate their brand impact.

  2. Recall Iconic Taglines -

    Test and improve your memory of famous slogans quiz content by engaging in quick-fire questions that challenge your brand knowledge.

  3. Identify Brand Slogans -

    Recognize which brand slogan quiz questions align with real campaigns, from lighthearted jingles to persuasive taglines.

  4. Analyze Advertising Techniques -

    Break down the rhetorical and emotional appeals used in advertising slogans trivia to see what makes a phrase memorable.

  5. Apply Mnemonic Tips -

    Discover practical strategies to remember even the trickiest slogans and apply them in future quizzes or marketing discussions.

  6. Enhance Trivia Skills -

    Hone your knowledge and quick recall for brand slogans in a competitive or casual setting, making you a true brand slogan quiz champion.

Cheat Sheet

  1. Alliteration and Phonetic Appeal -

    Using phonetic devices like alliteration in the slogan "Quicker Picker Upper" makes it catchy and easy to remember, as shown by the University of Illinois Marketing Lab. This technique underpins why the slogan the quicker picker upper remains top-of-mind decades later. Try a simple mnemonic - repeat the phrase three times - to lock it in your auditory memory.

  2. AIDA Framework for Crafting Slogans -

    The AIDA model (Attention, Interest, Desire, Action) from Wharton's marketing curriculum guides the structure of iconic advertising slogans. By grabbing Attention with a bold claim, nurturing Interest through emotional cues like "quicker picker," and inspiring Action with a clear benefit, this formula ensures slogans stick. Remember AIDA as a handy acronym to analyze any piece of advertising slogans trivia.

  3. Cognitive Load and Word Economy -

    Research in the Journal of Consumer Research supports Miller's Law, suggesting humans optimally process 7±2 chunks, so punchy phrases under six words perform best. The slogan the quicker picker upper leverages this brevity, making it ideal for quick recall. On a brand slogan quiz, you'll notice shorter taglines usually score higher accuracy among participants.

  4. Emotional Branding and Memory -

    Harvard Business Review highlights that connecting slogans to positive emotions - like the satisfaction of a spotless home - boosts long-term retention and brand affinity. Iconic advertising slogans often evoke joy, trust, or nostalgia to forge deep emotional bonds. To memorize, link the feeling to a personal story; this narrative trick transforms slogans into lasting mental anchors.

  5. Active Recall via Slogan Quizzes -

    Active retrieval practice in a famous slogans quiz strengthens neural pathways, according to the University of Washington Learning Center. Engaging with advertising slogans trivia as part of a brand slogan quiz uses spaced repetition to improve recall by up to 50%. Challenge yourself periodically to name the quicker picker upper and other taglines for a proven memory boost!

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