Chapter 2: Decision Making & Consumer Behavior
Test Your Consumer Behavior Knowledge!
Are you ready to dive into the fascinating world of decision making and consumer behavior? This quiz consists of 10 multiple-choice questions designed to challenge your understanding of how consumers make purchasing decisions.
You'll explore topics such as:
- The decision-making process
- Different consumer behavior perspectives
- Post-purchase evaluations
- Responding to dissatisfaction
Consumer decisions is process by which consumer identify their needs, collect information, evaluate alternatives and make purchase decision.
True
False
Before we buy something, we record and review all information available and compared with other alternatives.
Behavioral Influence Perspectives
Routine (Traditional) Behavior
Experiential Perspectives
We decided to purchase the goods or services because of the brand experiences that can be felt in entire range of products instead of just one product.
Behavioral Influence Perspectives
Routine (Traditional) Behavior
Experiential Perspectives
Following the trend or social and environmental cues is the result of an individual making the decision to buy.
Behavioral Influence Perspectives
Routine (Traditional) Behavior
Experiential Perspectives
The purchaser has had no past involvement with the product or providers and extensive research made before purchasing.
Routine (Habitual) Response Behavior
Limited Problem Solving
Extended Problem Solving
There are 6 steps of decision making process.
True
False
A customer making a complain to a management for the dissatisfaction that they had and the management refunded the money to them. The type of respond is...
Voice response
Private response
3rd Party response
Consumer’s overall feeling about the product they purchased is called..
Purchase Decision
Post-Purchase Decision
Information search is the second step in decision making process.
True
False
Ali ordered a product online and it arrived completely broken and useless. He uploaded a Facebook status condemning the product & the seller. The way Ali response to this problem is called voice response.
True
False
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