Seller Central Essentials

What does ASIN stand for?

Amazon Standard Information Number

Analytics Standard Information Number

Amazon Standard Identification Number

I sell a product in 4 colors and 3 sizes. How many ASINs do I have?

What is the main difference between an ASIN and a SKU?

They are different numbers but are both created by Amazon.

Amazon creates the ASIN, the SKU is created by the seller.

None. They are the same thing.

What does the 'M' mean in the term FBM?

Marketing

Merchandise

Merchant

What is Amazon's target response time for Customer contacts?

12hrs

24hrs

36hrs

What is the difference between a Product Review and Seller Feedback?

Product Review talks about the product, and it's displayed on the product page. Seller Reviews talk about the seller and are displayed under the seller profile.

Product Reviews talk about the product and Seller Feedback talk about the seller, and they are both displayed in the listing.

They are the same thing.

What is BSR?

Best Standard Ratio

Best Selling Rank

Best Standard Rank

In e-commerce lingo, what is traffic?

When a site is being hacked.

How many sales a product makes in ratio to the conversion.

How many customers visit a sales page.

What is conversion?

When a site is being hacked.

How many sales a product makes in ratio to the traffic.

How many customers visit a sales page.

If you have negative feedback, how should you handle it? Choose all that apply

Contact the customer

Request feedback removal from Amazon

Click Resolve

Your Name:

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