How much do you know about Digital Marketing?

A successful digital marketer possesses a broad range of skills designed to connect with and has a strong positive influence on, customers wanting to know more about a given product or service. Ultimately, the goal is to increase the sales for the business, and digital marketing is the most efficient manner for reaching this aim. But are you one of them? Participate in this quiz and know 'How much do you know about Digital Marketing?'

If your business needs continuous touch with the clients, which is the best way to advertise? 

Email Marketing 

Google ADS 

Social Media Marketing

SEO

Sneha is the owner of a boutique in Lucknow, she wants to improve her advertisement's Quality Score on the Google Ads platform to get higher quality leads at lower prices.

 

What are the factors that affect Quality Score of Google advertisements? 

Click-Through Rate 

Landing Page Experience

Advertisement's Relevance

All of The Above 

What's the second most frequently used website used for searching topics after google? 

Youtube.com

Facebook.com

Yahoo.com

Bing.com

Which SEO tool is best for finding backlinks of a website?

Backlink watch 

Google Analytics 

SEO Moz 

None of these

What is the most significant thing to consider when optimising a Search Engine Marketing (SEM) Campaign?

Increasing the bid for keywords you are targeting

Increasing the relevance of the keywords, advertisements, and landing page

Adding a lot of keywords to the campaign to get more traffic

Continually changing the ad copy

Using social media for business marketing purposes can be very different from running personal profiles. If you're looking to convince people to your social network, what tone of voice should you consider?

Stern and Serious

Serious and Honest

Fun and Inviting

Engaging and Inviting

When it comes to email marketing, what do we imply by the term A/B testing?

A/B testing implies you can split your contacts alphabetically

A/B testing implies you send the same email again and again to the same people

A/B testing means splitting your audience and sending each of them a different variation of your email

A/B testing implies it is spell-checked and proofed, before hitting send

When using analytics programmes on your website, which of these do not fall under the category of a metric?

Unique visitors to your site

Time users spend on your site

Browser users use to access your site

Number of pages viewed per visit