How well do you know our users?

The following questions are based on UX research findings and principles. For each question, try to find the answer that best reflects user behavior
The following questions are based on UX research findings and principles. For each question, try to find the answer that best reflects user behavior
Things we've learned about Guests...
Things we've learned about Guests...
What’s the main reason Guests buy their lunch, as opposed to bringing it?
It’s more delicious
They love spending money
They want to spend their time on other things
They hate making their lunch
All of the above
When eating out, what part of the process do Guests spend the most energy on?
Planning where to go
Getting to the restaurant
Deciding what to order
Enjoying the food
Paying the check
Leaving the restaurant
What are the most effective ways for Restaurants to make Guests feel like regulars, starting with their first visit?
Living up to the hype - meeting the expectations set by their online presence
Providing great service
Giving them an experience that feels authentic
Making the experience personal (but not creepy)
All of the above
Things we've learned about Customers...
Things we've learned about Customers...
What are the ways our Restaurants measure the success of their marketing campaigns?
Asking Guests if they’re aware of the campaign at the POS
Tying sales numbers directly to campaigns
Building their own algorithms, models and data repositories to track impact
They don’t, really
All of the above
When onboarding to Toast, what’s the thing that makes the biggest difference for Restaurants?
Product features
Relationships with Sales
Design & Functionality
Training & Support
All of the above
Why do Restaurants choose Toast?
Toast is doing well and will stick around
Toast is local to them
Toast was recommended by their peers
Toast came in for an in-person sales call
Someone in the restaurant had used it somewhere else
Good online reviews
All of the above
What do onboarding customers wish for more of (according to a study we did last summer)?
Knowledge of what they should do next
Training
Practice with their own data
Better use of “lag time” between signing and go-live
Visibility into where they were in the process
All of the above
General questions...
General questions...
How long does it take a user to form an opinion about a website or product?
0.05 seconds
0.5 seconds
5 seconds
50 seconds
What pattern do users’ eyes follow when they see a new website for the first time?
A “B” shape
An “F” shape
An “H” shape
An "X" shape
What kind of experience are people most likely to tell others about?
An experience they found interesting
An experience that made them sad
An experience that made them angry
An experience that made them feel content
How are you enjoying Kickoff so far?
0
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