Marketing Research Exam 3

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Marketing Research Mastery Quiz

Test your marketing research knowledge with this comprehensive quiz that covers various aspects of consumer behavior, research methods, and data analysis. Whether you are a student, marketer, or researcher, this quiz will help you assess your understanding of key marketing concepts.

30 thoughtfully crafted questions
Multiple choice format for easy navigation
Perfect for self-assessment and learning

30 Questions8 MinutesCreated by StrategizingFox42

In assessing awareness, a marketer might be interested in knowledge of

A longitudinal study is characterized by each of the following statements EXCEPT:

It involves a panel, which is a fixed sample of elements.

Elements may be stores, individuals or other entities.

The panel remains relatively constant through time.

Characteristics of the elements, or sample members, are measured only once.

Members may be added to replace dropouts or to keep the panel representative.

Which type of primary data is concerned with anticipated or planned future behavior?

Which type of primary data is represented by characteristics such as age, education, occupation, marital status or gender?

Which type of research should be conducted only when researchers know what the key issues are and what questions need to be asked?

A causal research design is typically concerned with

The frequency with which something occurs.

The discovery of ideas and insights.

how two variables vary together.

The determination of cause-and-effect relationships.

Establishing priorities when studying competing explanations of phenomenon.

Which of the following is capable of providing more convincing evidence of causal relationships?

A descriptive research design might be concerned with which of the following?

The frequency with which something occurs.

The discovery of ideas and insights.

Generating initial hypotheses.

The determination of cause-and-effect relationships.

Establishing priorities when studying competing explanations of phenomenon.

The three basic types of research are:

Experimental, descriptive, causal

Exploratory, demonstrative, causal

Exploratory, descriptive, causal

Exploratory, descriptive, experimental

Experimental, demonstrative, cause-and-effect

When it comes to establishing causality, a consistent pattern of variation or relationship between two variables is enough to conclude that one caused the other.

True

False

Standardized marketing information purchased from vendors can be used for profiling customers Correct!

True

False

The first step in the process of determining what secondary data you need is to identify what is avaialble

True

False

A common segmentation base for firms that takes into account the industry designation or designations of its customers is:

When it comes to external secondary data, which of the following statements if FALSE?

Most people underestimate what is available.

There is likely to be relevant external secondary data on almost any problem.

The fundamental problem with relevant external secondary data is availability

The fundamental problem with relevant external secondary data is identifying and accessing what is there.

Researchers who know how much valuable secondary data exists may not know how to find it.

An entrepreneur is able to analyze traffic patterns and consumer demographics (including income, ethnicity, age) to identify the best site for her new upscale Italian restaurant. Mapping software, often called _______ , allows her to easily combine demographic data with geographic information.

The main disadvantage of data furnished by standardized marketing information services over user-collected primary data is standardized data

May not always fit the specific needs of the user.

Is generally more costly than primary data.

Is generally less accurate than primary data.

Is hard to locate.

Is only available in "hard copy" formats.

Which source of standardized marketing information uses demographic considerations to classify residential neighborhoods?

Which of the following activities can be accomplished using GIS?

Tailor products, prices, and promotions to meet local customer needs.

Avoid advertising in less promising geographic areas.

Evaluate potential new stores sites and choose the best sites based on sales forecast.

Reducing cannibalization of sales with existing stores.

All of these.

Which of the following is TRUE?

There are more standardized marketing information services available to the consumer goods manufacturer than to the industrial goods manufacturer.

The Dun & Bradstreet global commercial database is popular among industrial goods and service suppliers.

Census Bureau material has proven to be very useful in targeting groups of customers.

Geodemographers are companies that typically combine census data with other sources of data to produce customized reports for clients.

All of the statements are all true.

No existing system captures all the data that marketers would like to tie to particular consumers or households. Correct!

True

False

Marketing Research Exam 3

Marketing Research Mastery Quiz

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