Ad Manager Module
Ad Manager Mastery Quiz
Test your knowledge about ad management and strategies with our engaging quiz! This quiz consists of 11 challenging questions that cover various aspects of advertising, ensuring that you have a comprehensive understanding of key concepts.
Whether you're a marketer or simply looking to enhance your skills, this quiz is for you. It features:
- Multiple choice questions
- Real-world scenarios
- Performance insights
How many times does the same eater see your ads?
Minimum 3 times per day
Maximum 3 times per day
Average 3 times per day
Always 3 times per day
A definition of an active advertiser?
Active advertiser is defined by delivered impressions excluding campaigns with 0 impressions
Active advertiser is defined by ad served including serving campaigns with 0 impressions
Active advertiser is defined by ad served with at least 1 impression
Active advertiser is defined by delivered impressions with 1 impression
Site-extension feature is only applicable for campaigns opted in for auto-keyword selection
True
False
If you set the cost per click at S$0.50, but competing merchants are only bidding S$0.25, how much will you be charged?
$0.50
$0.25
$0.10
$0.26
$0.24
If Mexs bid the same price, who is the winner?
The merchant pays the second highest bid
Depends on pricing and relevance to decide which ad has a higher priority
The merchant pays the highest bid
All of them are correct
You set up a campaign with a daily budget of $10 for 14 days.
As you can see above, there are some days we spend more than $10. On other days we will spend less to maintain an average daily spend of $10.
You set up a campaign with a daily budget of $10 for 14 days.
As you can see above, there are some days we spend more than $10. On other days we will spend less to maintain an average daily spend of $10.
How much will you pay for your campaign in the above scenario?
You will pay $100
You never pay more than your campaign spending limit of $140 ($10 x 14 days)
You pay $180
It depends on how many clicks you get at the end of the campaign
How to understand your ROI?
ROI = Sales/Spend
ROI>1 is shown green numbers
ROI <1 is shown as red numbers
All are correct
How am I charged? You can choose more than one
You are charged on a Cost Per Click (CPC) basis, which means that you are only charged when a customer taps on your ad and is directed to your store.
You are charged on the impression, which means every time eaters see your ad, you’re charged
Impression are free
You are charged on orders you received
How many MSS Mex bases were in 2021
30,502
32,054
33,133
34,189
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