Mastering the Art of Paid Advertising

A visually appealing digital marketing scene featuring keywords like 'SEO', 'PPC', and 'Google Ads' with a backdrop of a workspace with a laptop, charts, and analytics data.

Mastering the Art of Paid Advertising Quiz

Test your knowledge on paid advertising concepts with our engaging quiz! This quiz covers essential topics from SEO vs. SEA to understanding Google Ads structures and much more. Perfect for beginners and experienced marketers alike.

Learn about key advertising metrics
Differentiate between keywords and search terms
Understand ad extensions and their benefits

15 Questions4 MinutesCreated by OptimizingExpert42

What is the main difference between SEO & SEA

SEO focuses on unpaid search results, while SEA focuses on paid search results

SEO focuses on paid search results, while SEA focuses on unpaid search results

SEO focuses on optimizing websites, while SEA focuses on search engines

In "search" campaign, you only pay when the user:

Searched for your keywords

Sees the ad on the results page

Clicks on your ad

You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:

Including relevant search terms or phrases in your ads

Ensuring your ads and keywords are relevant and utilizing ad extensions

Avoiding linking your ads to a generic landing page

Creating high-quality ads, landing pages, relevant keywords, and utilizing ad extensions

Which item is not a component of the Quality Score?

Ad relevance

Maximum cost-per-click (max. CPC) bid

Both

When developing a PPC campaign, the first thing you should do is

Geo-targeting

Remarketing

Keyword research

A/B testing

CTR is an indicator that allows you to see

The proportion of users who saw the advertisement and clicked on it

The proportion of users who saw the advertisement and purchased from it.

If you want your ads to never be displayed alongside results about “dolphins,” what should you use?

Exact match

Broad match

Negative keywords

What are Negative Keywords in Google Ads?

Keywords that are not relevant to your business or ad campaign

Keywords that are relevant to your business or ad campaign

Keywords that have no impact on your ad campaign

What is a Search Term Report in Google Ads?

A report showing the terms people have used to search for your ad

A report showing the terms people have used to search for your website

A report showing the terms people have used to search for your competitors

What is the difference between Keywords and Search Terms in Google Ads?

Keywords are the words or phrases you bid on, while Search Terms are the actual terms people use to search

Keywords are the actual terms people use to search, while Search Terms are the words or phrases you bid on

Keywords and Search Terms are the same thing in Google Ads

A campaign is getting a lot of clicks, but the conversion rate is low. Which approach would you suggest to help improve that advertiser's conversion rate?

Increase the average daily budget for the campaign.

Add new keywords to get even more clicks.

Make sure the landing page is closely related to the ad.

Increase the cost-per-click bid for low-performing keywords

Google ads structure :

Account / Ad group / campaign

Account / campaign / ad group

Campaign / account / ad group

What is the difference between Sitelink Extensions and Call Out Extensions in Google Ads?

Sitelink Extensions provide additional links to specific pages on your website, while Call Out Extensions provide additional information about your business or products

Call Out Extensions provide additional links to specific pages on your website, while Sitelink Extensions provide additional information about your business or products

Sitelink Extensions and Call Out Extensions are the same thing in Google Ads

What are Dynamic Search Ads in Google Ads?

Ads that dynamically change based on the content of your website

Ads that dynamically change based on the content of your competitor's website

Ads that dynamically change based on the content of a search engine's database

Mastering the Art of Paid Advertising

Mastering the Art of Paid Advertising Quiz

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