Quiz #3 - BIDDING
Mastering Google Ads Bidding Strategies
Test your knowledge of Google Ads bidding strategies with our engaging quiz! This quiz is designed for marketing professionals, agencies, and anyone interested in improving their understanding of effective bidding techniques.
- 8 challenging questions
- Multiple choice and checkbox-based answers
- Enhance your skills and performance in Google Ads
What is not a traffic objective bidding?
Target Impression share
Manual CPC
Maximize clicks
Enhanced CPC
What strategy(ies) require that you set a CPC per keyword
Enhanced CPC
Target ROAS
Manual CPC
These 3 options
What is the difference between Manual CPC and Enhanced CPC
In Manual CPC, you have to set your CPC Manually not in Enhanced CPC
Enhanced CPC is fully automatic, Manual CPC is fully manual
With Enhanced CPC, the CPC can be higher or lower that what you set
None of these answers are true
I'm a Google Ads agency and I want to make sure to appear as much possible in the top ranking, I choose
Manual CPC
Maximize clicks
Target CPA
Target Impression share
Enhanced CPC
Maximize conversions
Maximize conversion value
Target ROAS
I have a real estate agency and my Google Ads generate on average 20 leads / month with the objective Enhanced CPC, what other bidding could be the next best choice
Maximize Clicks
Maximize Conversion Value
Maximize Conversions
Manual CPC
With Maximize Conversions, I get leads for 4 euros, but my maximum budget/day is 4 euros (I cannot invest more). What should I do if I want to get leads for 3 euros?
I should stick to Maximize Conversion
I shoud set a Target CPA of 3 euros
I should improve my keywords
I should add negative keywords to improve relevance
My campaign is optimized in Maximize Clicks but the CPC is really high, what could be the issue?
I didn't set a maximum CPC
My budget is too high and there is no demand for my keywords
Both reasons are valid
I'm an owner of an e-commerce and I'm running Google Ads since a while, I have a campaign (in Maximize Conversion) with a ROAS of 200% but I want to reach 350%. What can I do?
Change to Target ROAS with a target of 250%
Change to Target ROAS with a target of 350%
Indicate to the algorithm that I want to focus on sales (which is not the case right now)
Remove low performing keywords
Improve my Ads
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