Adwords Search Lesson 1

1. What is the benefit of the API?

A. Advertisers can make dynamic changesto their AdWords accounts at scale.

B. Advertisers can manage individual accounts and small campaigns more efficiently

C. Pulling reports manually

D. No longer having to use the AdWordsinterface

2. If someone wants to make frequent, specific changes to bids based on criteria for more than 100k keywords, what tool is most efficient?

A. AdWords KeywordTool

B. AdWords API

C. AdWords Editor

D. WebsiteOptimizer

3. A user clicks on an ad for sneakers. He isn’t directed to a page with sneakers. He also receives :

A. Link to a page with all athletic apparel

B. Remove the pop-up

C. Link toa relevant page and remove the pop-up

D. Add a video to the page

4. A good landing page for spring dresses would display?

A. Several colors of spring dresses

B. Dressesfor allseasons

C. Shoes, dresses and tops

D. Men’sspring clothing line

5. A benefit of including a keyword within an ad text is that the keyword will:

A. Will automatically have a perfect quality score

B. Place your ad on page 1 spot 1

C. Cost less per click

D. It will appear bold within the ad

6. How can advertisers determine the most profitable keywords within a company?

A. Choose keywords with the lowest first page bid

B. Compare the cost incurred by each keyword with the conversion data for that keyword.

C. Choose keywords with the highest CTR

D. Choose keywords with the lowest actual CPC

7. You search keywords that should trigger your ad but your ad doesn’t appear. Why is this?

A. Your campaigns are targeting a location outside where you are physically located.

B. You are logged into your AdWords account

C. Your campaigns are targeting a location where you are currently physically located

D. You are not logged into your AdWords account

8. You want to increase the position of an ad but don’t want to raise the bid. How can you increase ad rank?

A. Pause all your other ads

B. Create new keywords

C. Make changesto improve the quality score of the ad’s keywords.

D. Create new ads and test them against your current ads

9. A high quality score can:

A. Reduce CTR

B. Improve an ad’s position

C. Increase CTR

D. Increase actual CPC

10. What is the most appropriate action to take if your keywords are below the “first page bid estimate?”

A. Consider increasing the bid or editing the keyword to improve quality score.

B. Delete the keyword

C. Use the keyword multiple timesin your ad

D. Consider decreasing the bid

11. You make edits to an ad and the position decreases. What was the cause?

A. The edited version is more relevant to the keywords within the ad group

B. The edited ad increased the quality score of your keywords

C. You are not bidding enough on keywords

D. The edited version is less relevant to the keywords within the ad group

12. You have the same keyword in two different ad groups. The one to win within an auction will be the one with:

A. The highest maximum CPC

B. The best quality score

C. The lowest maximum CPC

D. The highest CTR

13. To improve the performance of an ad group on a search network, advertisers should create ad groups by creating:

A. Identical ads with different keywords

B. Keywords that are also included in the ad text

C. Keywordsirrelevant to the ad text

D. Ads first and then lists of keywords

14. In an AdWords account, which statistic is viewable for each ad group?

A. Quality score

B. First page bid estimate

C. Average cost per click

D. Impression share

15. Which of the following is the recommended action for new mobile ad campaigns?

A. Use a mobile-optimized landing page

B. Bid low at firstsince not all of your competitors are using mobile ads

C. Add mobile versions of adsto existing campaigns

D. Only utilize the search network

16. An advertiser selling computer monitors is writing new ad text. Which line of ad text fits AdWords policy?

A. 20-70% OFF LCD monitors!!!

B. 20-70% off LCD monitors! $$

C. 20-70% OFF LCD Monitors!

D. 20-70% off LCD monitors

17. To achieve the best performance of text ads, which is a best practice?

A. Include capitalized wordslike FREE andOFF

B. Don’t give away too much information such as prices and promotions

C. Include words like find and search in the ad text

D. Include multiple keywords in your ad text

18. What type of keywords tend to perform better with mobile ads?

A. Long-tail keywords

B. Specific and complicated keywords

C. Exact match keywords

D. Short general keywords

19. A campaign that is targeting desktops is only performing well with text and image ads. The advertisers want to reach mobile devices. They should:

A. Create mobile ad variations within the existing ad group

B. Create a separate ad group for mobile ads within the existing campaign.

C. Disable their current text and image ads and run only mobile ads

D. Stick with only text and image adssince they’re already doing well

20. If the query “Seattle Plumbers” is entered, Google will use the location term that is part of the query to show ads:

A. Targeted to Seattle regardless of the user’s physical location

B. For plumbers within the user’s physical location

C. For plumbersin the United States

D. Targeted to Seattle only if the user’s physical location isin Seattle

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Adwords Search Lesson 1

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