Modern Copywriting

Choose benefits only (not features)
Easy-to-read big LCD screen
Can measure g - ml - oz - cup - ct - lb
Tare function
Detachable design saves space
Material is Food Grade Plastic
Capacity of 20 oz
Choose features only (not benefits)
Keep your food hot
Built to last
Fosters creativity
Weight is 3.5 oz
Tempered glass screen
Power: 3W
What impact social proof has?
It convinces people to take action based on the actions of others
It convince people you’re a legit source on something they care about
It convinces people to do something in return for something you’ve done
Choose "power words" only
You
I
Introducing
Ordinary
Magic
Which of these sentences embodies FOMO emotion the best?
Don't let back pain control you - try our product today.
These exclusive action figures will only be available for a limited time - order now!
Why wait a day? Get your local groceries delivered within hours.
In storytelling there is usually a "hero". Who is the hero in copywriting?
Company
Customer
You
Which of the following embodies the "Before/After/Bridge" formula the best?
This pan is the best quality in the market. Imagine, how you could easily cook your eggs with it? Get it now.
Don't you hate when laundry piles up? Imagine if you could get rid of your washing machines forever. Our loundry service can take care of all your laundry needs.
Imagine if you wouldn't need to do laundry anymore! All this piled up laundry would disappear. We can help you with that in no time!
What AIDA formula stands for?
Attention, Interest, Desire, Agitation
Attention, Interest, Desire, Action
Action, Interest, Desire, Attention
What is the main goal for a headline in a product page?
To call to action
To grab attention to read further
To add product to cart
What is the most powerful drive for people to buy a product?
Emotion
Logic
What is the main goal of a product landing page?
Sell the product
Entertain the customer
Give some valuable information
What you need to think about when your write a description for a product?
About yourself
About customer's needs, fears
About the competitor
{"name":"Modern Copywriting", "url":"https://www.quiz-maker.com/QC59S67YQ","txt":"Choose benefits only (not features), Choose features only (not benefits), What impact social proof has?","img":"https://www.quiz-maker.com/3012/images/ogquiz.png"}