Business Communications Test #2
Descriptive Heading
A brief title that tells readers about the content of the sanction that follows
Heading that guides readers to think in a certain way about a topic
Electronic document that contains a combination of tools, graphics, photography, audio, animation, video, and interactivity
Typefaces whose letters lack serif
Headings that simply identify a topic
Heading
A brief title that tells readers about the content of the sanction that follows
Heading that guides readers to think in a certain way about a topic
Electronic document that contains a combination of tools, graphics, photography, audio, animation, video, and interactivity
Typefaces whose letters lack serif
Headings that simply identify a topic
Informative Heading
A brief title that tells readers about the content of the sanction that follows
Heading that guides readers to think in a certain way about a topic
Electronic document that contains a combination of tools, graphics, photography, audio, animation, video, and interactivity
Typefaces whose letters lack serif
Headings that simply identify a topic
Multimedia Document
A brief title that tells readers about the content of the sanction that follows
Heading that guides readers to think in a certain way about a topic
Electronic document that contains a combination of tools, graphics, photography, audio, animation, video, and interactivity
Typefaces whose letters lack serif
Headings that simply identify a topic
Sans Serif Typefaces
A brief title that tells readers about the content of the sanction that follows
Heading that guides readers to think in a certain way about a topic
Electronic document that contains a combination of tools, graphics, photography, audio, animation, video, and interactivity
Typefaces whose letters lack serif
Headings that simply identify a topic
Serif Typefaces
The physical design of letters, numbers, and other text characters
Titles that are subordinate to heading, indicating subsections with a major section
Any modification that lends contrast or emphasis, involves boldface, italic, underlining, color, and other highlighting decorative styles
Space (of any color) in a document or screen that doesn't contain any text or artwork
Typefaces with small crosslines (called serifs) at the end of letter strokes
Subheading
The physical design of letters, numbers, and other text characters
Titles that are subordinate to heading, indicating subsections with a major section
Any modification that lends contrast or emphasis, involves boldface, italic, underlining, color, and other highlighting decorative styles
Space (of any color) in a document or screen that doesn't contain any text or artwork
Typefaces with small crosslines (called serifs) at the end of letter strokes
Typeface
The physical design of letters, numbers, and other text characters
Titles that are subordinate to heading, indicating subsections with a major section
Any modification that lends contrast or emphasis, involves boldface, italic, underlining, color, and other highlighting decorative styles
Space (of any color) in a document or screen that doesn't contain any text or artwork
Typefaces with small crosslines (called serifs) at the end of letter strokes
Type- Style
The physical design of letters, numbers, and other text characters
Titles that are subordinate to heading, indicating subsections with a major section
Any modification that lends contrast or emphasis, involves boldface, italic, underlining, color, and other highlighting decorative styles
Space (of any color) in a document or screen that doesn't contain any text or artwork
Typefaces with small crosslines (called serifs) at the end of letter strokes
White Space
The physical design of letters, numbers, and other text characters
Titles that are subordinate to heading, indicating subsections with a major section
Any modification that lends contrast or emphasis, involves boldface, italic, underlining, color, and other highlighting decorative styles
Space (of any color) in a document or screen that doesn't contain any text or artwork
Typefaces with small crosslines (called serifs) at the end of letter strokes
Hedging
Word that expresses a concept, quality, or characteristics: abstractions are usually broad
Language that avoids words and phrases that categorize or stigmatize people in ways related to gender, race, ethnicity, age, or disability
Pulling back from making a confident, definitive statement about topics
Sentences that express the main thought (the independent clause) and are more subordinate related thoughts (dependent clauses that cannot stand alone as visual sentences)
Sentences structured in which the subject performs the action and the object receives the action
Abstract Word
Word that expresses a concept, quality, or characteristics: abstractions are usually broad
Language that avoids words and phrases that categorize or stigmatize people in ways related to gender, race, ethnicity, age, or disability
Pulling back from making a confident, definitive statement about topics
Sentences that express the main thought (the independent clause) and are more subordinate related thoughts (dependent clauses that cannot stand alone as visual sentences)
Sentences structured in which the subject performs the action and the object receives the action
Active Voice
Word that expresses a concept, quality, or characteristics: abstractions are usually broad
Language that avoids words and phrases that categorize or stigmatize people in ways related to gender, race, ethnicity, age, or disability
Pulling back from making a confident, definitive statement about topics
Sentences that express the main thought (the independent clause) and are more subordinate related thoughts (dependent clauses that cannot stand alone as visual sentences)
Sentences structured in which the subject performs the action and the object receives the action
Bias- Free Language
Word that expresses a concept, quality, or characteristics: abstractions are usually broad
Language that avoids words and phrases that categorize or stigmatize people in ways related to gender, race, ethnicity, age, or disability
Pulling back from making a confident, definitive statement about topics
Sentences that express the main thought (the independent clause) and are more subordinate related thoughts (dependent clauses that cannot stand alone as visual sentences)
Sentences structured in which the subject performs the action and the object receives the action
Complex Sentences
Word that expresses a concept, quality, or characteristics: abstractions are usually broad
Language that avoids words and phrases that categorize or stigmatize people in ways related to gender, race, ethnicity, age, or disability
Pulling back from making a confident, definitive statement about topics
Sentences that express the main thought (the independent clause) and are more subordinate related thoughts (dependent clauses that cannot stand alone as visual sentences)
Sentences structured in which the subject performs the action and the object receives the action
Compound- Complex Sentences
Sentences with two main clauses that express two or more independent but related thoughts of equal importance, usually joined by and, but, or or
Word that represents something you see, touch, or visualize. Most concrete terms are related to the tangible, material world
All the associations and feelings evoked by a word
The tone used in most business communication, it uses plain language that sounds business like without being stuffy at one extreme or too laid back and informal at the other extreme
Sentences with two main clauses, at least one of which contains a subordinate clause
Compound Sentence
Sentences with two main clauses that express two or more independent but related thoughts of equal importance, usually joined by and, but, or or
Word that represents something you see, touch, or visualize. Most concrete terms are related to the tangible, material world
All the associations and feelings evoked by a word
The tone used in most business communication, it uses plain language that sounds business like without being stuffy at one extreme or too laid back and informal at the other extreme
Sentences with two main clauses, at least one of which contains a subordinate clause
Concrete Word
Sentences with two main clauses that express two or more independent but related thoughts of equal importance, usually joined by and, but, or or
Word that represents something you see, touch, or visualize. Most concrete terms are related to the tangible, material world
All the associations and feelings evoked by a word
The tone used in most business communication, it uses plain language that sounds business like without being stuffy at one extreme or too laid back and informal at the other extreme
Sentences with two main clauses, at least one of which contains a subordinate clause
Connotative Meaning
Sentences with two main clauses that express two or more independent but related thoughts of equal importance, usually joined by and, but, or or
Word that represents something you see, touch, or visualize. Most concrete terms are related to the tangible, material world
All the associations and feelings evoked by a word
The tone used in most business communication, it uses plain language that sounds business like without being stuffy at one extreme or too laid back and informal at the other extreme
Sentences with two main clauses, at least one of which contains a subordinate clause
Conversational Tone
Sentences with two main clauses that express two or more independent but related thoughts of equal importance, usually joined by and, but, or or
Word that represents something you see, touch, or visualize. Most concrete terms are related to the tangible, material world
All the associations and feelings evoked by a word
The tone used in most business communication, it uses plain language that sounds business like without being stuffy at one extreme or too laid back and informal at the other extreme
Sentences with two main clauses, at least one of which contains a subordinate clause
Credibility
Words or phrases that express a thought in milder terms
The literal meaning of a word
Sentence structure in which the subject receives the action
Sentence with one main clause (a single subject and a single predicate)
A measure of you're believeability, based on how reliable you are and how much trust you evoke in others
Denotative Meaning
Words or phrases that express a thought in milder terms
The literal meaning of a word
Sentence structure in which the subject receives the action
Sentence with one main clause (a single subject and a single predicate)
A measure of you're believeability, based on how reliable you are and how much trust you evoke in others
Euphemism
Words or phrases that express a thought in milder terms
The literal meaning of a word
Sentence structure in which the subject receives the action
Sentence with one main clause (a single subject and a single predicate)
A measure of you're believeability, based on how reliable you are and how much trust you evoke in others
Passive Voice
Words or phrases that express a thought in milder terms
The literal meaning of a word
Sentence structure in which the subject receives the action
Sentence with one main clause (a single subject and a single predicate)
A measure of you're believeability, based on how reliable you are and how much trust you evoke in others
Simple Sentence
Words or phrases that express a thought in milder terms
The literal meaning of a word
Sentence structure in which the subject receives the action
Sentence with one main clause (a single subject and a single predicate)
A measure of you're believeability, based on how reliable you are and how much trust you evoke in others
Style
Words or phrases that tie together ideas by showing how one thought is related to another
Sentence that introduces the topic of a paragraph
Terms and phrases so common that they have lost some of the power to communicate
The overall impression in your messages. Created by the style you use
The choice you make to express yourself: the words you select, the manner in which you use those words in a sentence, and the way you build paragraphs from individual sentences
Tone
Words or phrases that tie together ideas by showing how one thought is related to another
Sentence that introduces the topic of a paragraph
Terms and phrases so common that they have lost some of the power to communicate
The overall impression in your messages. Created by the style you use
The choice you make to express yourself: the words you select, the manner in which you use those words in a sentence, and the way you build paragraphs from individual sentences
Topic Sentence
Words or phrases that tie together ideas by showing how one thought is related to another
Sentence that introduces the topic of a paragraph
Terms and phrases so common that they have lost some of the power to communicate
The overall impression in your messages. Created by the style you use
The choice you make to express yourself: the words you select, the manner in which you use those words in a sentence, and the way you build paragraphs from individual sentences
Transitions
Words or phrases that tie together ideas by showing how one thought is related to another
Sentence that introduces the topic of a paragraph
Terms and phrases so common that they have lost some of the power to communicate
The overall impression in your messages. Created by the style you use
The choice you make to express yourself: the words you select, the manner in which you use those words in a sentence, and the way you build paragraphs from individual sentences
Cliche's
Words or phrases that tie together ideas by showing how one thought is related to another
Sentence that introduces the topic of a paragraph
Terms and phrases so common that they have lost some of the power to communicate
The overall impression in your messages. Created by the style you use
The choice you make to express yourself: the words you select, the manner in which you use those words in a sentence, and the way you build paragraphs from individual sentences
Buzzword
The settlement of a claim
A formal complaint made in response to dissatisfaction over a product or service
The specialized language of a particular profession or industry
Also known as a press release, a specialized document traditionally used to share relevant information with local or national news media
Newly coined terms often associated with technology, business, or cultural changes
Jargon
The settlement of a claim
A formal complaint made in response to dissatisfaction over a product or service
The specialized language of a particular profession or industry
Also known as a press release, a specialized document traditionally used to share relevant information with local or national news media
Newly coined terms often associated with technology, business, or cultural changes
Adjustment
The settlement of a claim
A formal complaint made in response to dissatisfaction over a product or service
The specialized language of a particular profession or industry
Also known as a press release, a specialized document traditionally used to share relevant information with local or national news media
Newly coined terms often associated with technology, business, or cultural changes
Claim
The settlement of a claim
A formal complaint made in response to dissatisfaction over a product or service
The specialized language of a particular profession or industry
Also known as a press release, a specialized document traditionally used to share relevant information with local or national news media
Newly coined terms often associated with technology, business, or cultural changes
News Release
The settlement of a claim
A formal complaint made in response to dissatisfaction over a product or service
The specialized language of a particular profession or industry
Also known as a press release, a specialized document traditionally used to share relevant information with local or national news media
Newly coined terms often associated with technology, business, or cultural changes
Hub
An easily uneatable online journey
Group of people united by their own interest in an ownership or use of particular products
Websites designed to pool the inputs of multiple users in order to benefit the community as a whole
Websites on which visitors answer the questions posted by other visitors or by representatives of companies
A web presence that you own and control
Blog
An easily uneatable online journey
Group of people united by their own interest in an ownership or use of particular products
Websites designed to pool the inputs of multiple users in order to benefit the community as a whole
Websites on which visitors answer the questions posted by other visitors or by representatives of companies
A web presence that you own and control
Brand Communities
An easily uneatable online journey
Group of people united by their own interest in an ownership or use of particular products
Websites designed to pool the inputs of multiple users in order to benefit the community as a whole
Websites on which visitors answer the questions posted by other visitors or by representatives of companies
A web presence that you own and control
Community Participation Websites
An easily uneatable online journey
Group of people united by their own interest in an ownership or use of particular products
Websites designed to pool the inputs of multiple users in order to benefit the community as a whole
Websites on which visitors answer the questions posted by other visitors or by representatives of companies
A web presence that you own and control
Community Q & A Sites
An easily uneatable online journey
Group of people united by their own interest in an ownership or use of particular products
Websites designed to pool the inputs of multiple users in order to benefit the community as a whole
Websites on which visitors answer the questions posted by other visitors or by representatives of companies
A web presence that you own and control
Conversation Marketing
A variation on blogging in which messages are restricted to specific character counts
Communication system which users messages appear on each others screens instantly without the need to be opened individually as with email
The process of recording audio or video files and distributing them online
A small file that automatically includes such items as your full name, title, company, and contact information at the end of your message
Communities in which companies initiate and facilitate conversations in a networked community of costumer and other interested parties
E- Mail Signature
A variation on blogging in which messages are restricted to specific character counts
Communication system which users messages appear on each others screens instantly without the need to be opened individually as with email
The process of recording audio or video files and distributing them online
A small file that automatically includes such items as your full name, title, company, and contact information at the end of your message
Communities in which companies initiate and facilitate conversations in a networked community of costumer and other interested parties
Instant Messaging (IM)
A variation on blogging in which messages are restricted to specific character counts
Communication system which users messages appear on each others screens instantly without the need to be opened individually as with email
The process of recording audio or video files and distributing them online
A small file that automatically includes such items as your full name, title, company, and contact information at the end of your message
Communities in which companies initiate and facilitate conversations in a networked community of costumer and other interested parties
Microblog
A variation on blogging in which messages are restricted to specific character counts
Communication system which users messages appear on each others screens instantly without the need to be opened individually as with email
The process of recording audio or video files and distributing them online
A small file that automatically includes such items as your full name, title, company, and contact information at the end of your message
Communities in which companies initiate and facilitate conversations in a networked community of costumer and other interested parties
Pod casting
A variation on blogging in which messages are restricted to specific character counts
Communication system which users messages appear on each others screens instantly without the need to be opened individually as with email
The process of recording audio or video files and distributing them online
A small file that automatically includes such items as your full name, title, company, and contact information at the end of your message
Communities in which companies initiate and facilitate conversations in a networked community of costumer and other interested parties
Pod casting Channel
Series of regular recording on a consistent theme
Phone- based messaging capability also known as short messaging service (SMS)
Online services that enable individuals and organizational members to form connections and share information
Websites on which users rather than website owners contribute most or all of the content
Attaching descriptive terms to blog posts and other articles to facilitate them
Social Networks
Series of regular recording on a consistent theme
Phone- based messaging capability also known as short messaging service (SMS)
Online services that enable individuals and organizational members to form connections and share information
Websites on which users rather than website owners contribute most or all of the content
Attaching descriptive terms to blog posts and other articles to facilitate them
Tagging
Series of regular recording on a consistent theme
Phone- based messaging capability also known as short messaging service (SMS)
Online services that enable individuals and organizational members to form connections and share information
Websites on which users rather than website owners contribute most or all of the content
Attaching descriptive terms to blog posts and other articles to facilitate them
Text Messaging
Series of regular recording on a consistent theme
Phone- based messaging capability also known as short messaging service (SMS)
Online services that enable individuals and organizational members to form connections and share information
Websites on which users rather than website owners contribute most or all of the content
Attaching descriptive terms to blog posts and other articles to facilitate them
User- Generated Content Sites
Series of regular recording on a consistent theme
Phone- based messaging capability also known as short messaging service (SMS)
Online services that enable individuals and organizational members to form connections and share information
Websites on which users rather than website owners contribute most or all of the content
Attaching descriptive terms to blog posts and other articles to facilitate them
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