Marketing Plan Review

After your boss has approved your marketing plan, what is not part of using it?

Telling everyone what their jobs will be

Deciding whether different parts were successful and if you should improve them

Deciding what your goals and objectives should be

Answering questions and helping with parts that are hard

Which section explains how you'll accomplish your goals & objectives?

Section IV: Goals & Objectives

Section V: Strategies & Tactics

Section VI: Budget

Section I: Executive Summary

Which section is short and explains the most important points of the plan for other people to read?

Section VI: Budget

Section I: Executive Summary

Section II: Purpose & Mission

Section III: Situational Analysis

Which section explains why you're writing this plan?

Section I: Executive Summary

Section V: Strategies & Tactics

Section II: Purpose & Mission

Section VI: Budget

What should not be in Section III: Situational Analysis?

Target market details

Specific assignments and strategies

Current distribution

Competitors in the market

Which section includes the most information about the money the company will spend and how much the plan should help the company make?

Section I: Executive Summary

Section II: Purpose & Mission

Section III: Situational Analysis

Section VI: Budget

The AIDA model describes what is necessary for successful promotion. What do the letters stand for?

Attention, interest, desire, action

Attention, inquisitiveness, doubt, action

Amusement, investment, delving, ability

Ambition, interest, doubt, availability

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