Digital Marketing
Test Your Digital Marketing Skills
Are you ready to assess your knowledge of digital marketing? Our quiz covers key concepts from advertising campaigns to audience engagement, focusing on platforms like Facebook and Meta solutions.
- 12 challenging questions
- Multiple choice and open-ended formats
- Get instant feedback on your answers
Which two variables are available for A/B testing choose 2
Audience
Pacing
Placement
Budget
A business set up a campaign. During the process, it tested different placements and observed a higher estimated total reach when it selected automatic placements.
Automatic placements more efficiently distributed the ad bids.
Automatic placements more efficiently set up a bid cap.
Automatic placements more efficiently allocated the ad set budget.
Automatic placements more efficiently adjusted the cost control.
Which two Meta solutions enable businesses to communicate privately and instantly with customers? (select 2)
WhatsApp
Messenger
Facebook App
Audience Network
Which Facebook App solution can help to create a sense of community with an audience?
Groups
Shops
Insights
Stories
When can you include a link to your website?
When you create an ad
When you create a post
When you boost a Page post
When you promote a post
What should be the first step in planning a marketing campaign on the Facebook App?
Align the business goal with a campaign objective
Select placements, targeting and budget
Create a boosted post from the most recent post
Choose the creative ad format
What action does a business want its customers to take if it selects Engagement as its campaign objective?
Like a post
Make a purchase
Remember an ad
Visit its website
Which of the following is a benefit of reviewing conversion events with a Meta pixel?
Businesses can connect specific customers with their purchases
Businesses can determine optimal advertising strategies
Businesses can see where to reduce spending
Businesses can identify the most popular products
A business wants to set up a split test. At which level should the business choose this option?
Campaign level
Test Level
Ad set level
Ad level
How many levels exist when creating an advertising campaign on the Facebook App?
2
4
3
1
A new ecommerce company wants more people to start conversations through Messenger or WhatsApp for customer service. Which campaign objective should be used to meet this business goal?
Messages
Lead Generation
Engagement
Reach
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