CPM 101 QUIZ
CPM 101 Quiz
Test your knowledge on Cost Per Mille (CPM), a crucial concept in advertising and media buying. This quiz covers essential formulas, budgets, and benchmarks you need to master in the CPM landscape.
Be sure to challenge yourself with questions such as:
- Understanding CPM definitions
- Calculating budgets based on CPM
- Analyzing impression needs
What does CPM stand for?
Cost Per Media
Cost Per Mille
Cost Per Thousand
Cost Per Metric
If a client is non-contracted, their applied CPM must be:
Above benchmarks
Below benchmarks
At benchmarks or above
At benchmarks or below
The lower the CPM, the more impacts the client gets..
True
False
Which is the correct formula for working out the BUDGET?
(CPM x impressions) / 1000
(1000 x CPM) / impressions
(budget x CPM) / 1000
(impressions / CPM) x 1000
How many IMPRESSIONS need to be booked if the CPM is $20 and the budget is $10,000?
1,500,000
500,000
2,000,000
50,000
Using the provided CPM benchmarks - what should the CPM be for the following brief: QANTAS AIRLINES $20,000 30s 01/01-14/01 P18+ 60% PEAK
$20 or above
$18
$47-$55
$44 or below
Using the provided contracted CPMs - what should the CPM be for the following brief: AAMI SPORT $51,000 30s 20/11-03/12 P25-54 60% PEAK
$9.94
$12.92
$10.93
$7.75
What is the 15s converted CPM for $23 (30s) using standard 0.6 conversion?
$15
$13.8
$38.3
$23
Does this brief require approval?
Yes
No
Does this brief require approval?
Yes
No
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