CPM 101 QUIZ

A visually engaging illustration of advertising metrics, including graphs and dollar signs, with a focus on digital marketing and CPM calculations.

CPM 101 Quiz

Test your knowledge on Cost Per Mille (CPM), a crucial concept in advertising and media buying. This quiz covers essential formulas, budgets, and benchmarks you need to master in the CPM landscape.

Be sure to challenge yourself with questions such as:

Understanding CPM definitions
Calculating budgets based on CPM
Analyzing impression needs

10 Questions2 MinutesCreated by CalculatingMaster432

If a client is non-contracted, their applied CPM must be:

Above benchmarks

Below benchmarks

At benchmarks or above

At benchmarks or below

Which is the correct formula for working out the BUDGET?

(CPM x impressions) / 1000

(1000 x CPM) / impressions

(budget x CPM) / 1000

(impressions / CPM) x 1000

How many IMPRESSIONS need to be booked if the CPM is $20 and the budget is $10,000?

1,500,000

500,000

2,000,000

50,000

Using the provided CPM benchmarks - what should the CPM be for the following brief: QANTAS AIRLINES $20,000 30s 01/01-14/01 P18+ 60% PEAK

$20 or above

$18

$47-$55

$44 or below

Using the provided contracted CPMs - what should the CPM be for the following brief: AAMI SPORT $51,000 30s 20/11-03/12 P25-54 60% PEAK

$9.94

$12.92

$10.93

$7.75

CPM 101 QUIZ

CPM 101 Quiz

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